"personal brand" meaning in English

{
  "etymology_text": "Popularized by American consultant and author Tom Peters.",
  "forms": [
    {
      "form": "personal brands",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "personal brand (plural personal brands)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with 1 entry",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with entries",
          "parents": [],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2012, Sarah-Jayne Gratton, Follow Me! Creating a Personal Brand with Twitter, John Wiley & Sons, →ISBN, page 78:",
          "text": "Using my @grattongirl brand as example, my personal brand statement reads, “I delight in helping others create and unleash their personal brand on Twitter.”",
          "type": "quote"
        },
        {
          "ref": "2020, Emily Segal, Mercury Retrograde, New York: Deluge Books, →ISBN:",
          "text": "[…]I had a social and possibly sexual interest in my coworkers and in the founder boys; I had an ambitious vain interest in my personal brand as it appeared to the world[…]",
          "type": "quote"
        },
        {
          "ref": "2021 May 7, Taylor Lorenz, “Elon Musk: Memelord or Meme Lifter?”, in The New York Times, →ISSN:",
          "text": "In many cases, the brand also pays. Mr. Musk, who is both a successful businessman and a freewheeling personal brand, appears to be an exception.",
          "type": "quote"
        }
      ],
      "glosses": [
        "The public image of an individual's unique and desirable qualities, often based on particular marketing strategies and the use of social media."
      ],
      "id": "en-personal_brand-en-noun-biM2l6D7",
      "links": [
        [
          "public image",
          "public image"
        ],
        [
          "marketing",
          "marketing"
        ],
        [
          "social media",
          "social media"
        ]
      ],
      "wikipedia": [
        "Tom Peters"
      ]
    }
  ],
  "word": "personal brand"
}

{
  "etymology_text": "Popularized by American consultant and author Tom Peters.",
  "forms": [
    {
      "form": "personal brands",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "personal brand (plural personal brands)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English countable nouns",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with quotations",
        "Pages with 1 entry",
        "Pages with entries"
      ],
      "examples": [
        {
          "ref": "2012, Sarah-Jayne Gratton, Follow Me! Creating a Personal Brand with Twitter, John Wiley & Sons, →ISBN, page 78:",
          "text": "Using my @grattongirl brand as example, my personal brand statement reads, “I delight in helping others create and unleash their personal brand on Twitter.”",
          "type": "quote"
        },
        {
          "ref": "2020, Emily Segal, Mercury Retrograde, New York: Deluge Books, →ISBN:",
          "text": "[…]I had a social and possibly sexual interest in my coworkers and in the founder boys; I had an ambitious vain interest in my personal brand as it appeared to the world[…]",
          "type": "quote"
        },
        {
          "ref": "2021 May 7, Taylor Lorenz, “Elon Musk: Memelord or Meme Lifter?”, in The New York Times, →ISSN:",
          "text": "In many cases, the brand also pays. Mr. Musk, who is both a successful businessman and a freewheeling personal brand, appears to be an exception.",
          "type": "quote"
        }
      ],
      "glosses": [
        "The public image of an individual's unique and desirable qualities, often based on particular marketing strategies and the use of social media."
      ],
      "links": [
        [
          "public image",
          "public image"
        ],
        [
          "marketing",
          "marketing"
        ],
        [
          "social media",
          "social media"
        ]
      ],
      "wikipedia": [
        "Tom Peters"
      ]
    }
  ],
  "word": "personal brand"
}